Dana Wolff

Dana Wolff is the editor of RefillWatch. She spent a decade covering retail pricing, private-label strategy, and category management for the analyst side of the grocery and household-goods industry before getting tired of watching retailers quietly raise prices on routine purchases while nobody named the numbers out loud.

RefillWatch is her attempt to name them. Every pricing alert tracks the specific dollar amount, the specific retailer, and the specific date of the hike. Every refill or bulk alternative is something she’d switch to herself — and in most cases, she already has.

Dana reads the quarterly earnings calls, watches the SKU-level price changes, and talks to former category managers who know which hikes are designed to be unnoticeable. The writing is dry on purpose: consumer-pricing journalism works when it’s specific, not when it’s outraged.

RefillWatch takes no sponsored placements from the retailers or brands it covers. Affiliate links go to neutral third parties or refill / bulk suppliers who aren’t the same companies raising the prices. The full disclosure is on the methodology page.